Regissör: James Cameron
Manus: James Cameron
Skådespelare: Sam Worthington, Zoe Saldana, Michelle Rodriguez, Sigourney Weaver, Stephen Lang, Giovanni Ribisi, CCH Pounder
Den desillusionerade marinsoldaten Jake Sully (Sam Worthington) skickas till planeten Pandora för att med alla medel övertyga urbefolkningen att låta människan exploatera deras natur för att utvinna en ny energikälla. Allteftersom Jake lär känna planeten och folket blir han mer och mer osäker på sitt uppdrag och när kampen ställs på sin spets måste han välja sida.
Avatar Official Movie Website
Officiella trailer-tråden i forumet
Då den även kommer att visas i 3D så är jag lite sugen på att pallra mig iväg till biografen...
På tal om 3D såg jag en notis att Fox samarbetar med Panasonic som passar på att släppa sin nya 3D TV i samband med filmen.
Längre ner har jag lagt in en artikel om "augumented reality" som används för att promota denna film, bl a av McDonalds och Coca Cola.
Finns även med på nya Transformers DVDn, men jag har ej hunnit utforska det än.
More 'Avatar' Featurettes Arrive Online
Two more featurettes for James Cameron's Avatar have arrived online today for your viewing pleasure. The first comes from Coke Zero and it centers on Stephen Ling's character Col. Quaritch, who's in charge of the entire Pandora mission and helps to train Sam Worthington and others on the planet and its dangerous indigenous species, the Na'vi. Ling takes us through a little of the plot without revealing anything we don't already know -- but there's also tons of footage I haven't seen before; stuff I'm sure you'll want to dive right into. Watch the clip after the jump.
In addition to the Coke Zero featurette, IGN UK has also released a behind-the-scenes featurette that focuses more on the human technology that's present in the film -- like the oxygen masks and the helicopter-like ships. It's all about how Cameron wanted the technology in the film to be realistic and down to earth even though most of our time is spent in another world. Watch it after the jump.
Ryktas om att Cameron fått klippa ner filmen för att passa IMAX som har en begränsning i längd på filmer. Kanske DVD-utgåvan har den oklippta versionen i såfall?
'Avatar' Watch: Running Time Announced and New Featurettes
Though early rumors suggested the film was going to clock in at over three hours, 20th Century Fox claims James Cameron's Avatar will instead clock in at 150 minutes (or 2.5 hours), or about 156 minutes if you count the credits. The main reason why the film will run under three hours is because of the IMAX showings. Avatar will open in about 180 domestic IMAX theaters on December 18th, and because of the way the IMAX system is set up, the theaters that aren't converted over to digital projection can only hold about 170 minutes worth of film. But while Cameron's final edit came in significantly under 170 minutes, there's no saying whether there will be a cut on the DVD that will run over 170 minutes. According to The Hollywood Reporter, Avatar will open on a minimum of 5,500 screens, with almost half of those screens equipped to show the film in 3D.
In other Avatar news, two new featurettes were released online toward the latter part of the week. IGN UK unveiled one behind-the-scenes video focused primarily on the realistic sci-fi equipment created for the film, and Coke Zero released a video that introduces Stephen Ling's character, Col. Quaritch, and reveals a whole bunch of new footage. You can watch both videos over at SciFi Squad.
The Hollywood Reporter | Heat Vision: THR sits down with James Cameron to talk 'Avatar,' sci-fi and the pressures of making a non-sequel film
July 24, 2009
Fresh from facing off with 6,500 fans in Comic-Con's cavernous Hall H, director James Cameron launches into orbit with THR's Borys Kit and Steven Zeitchik to talk about "Avatar," his first studio feature since "Titanic."
THR: Where does Comic-Con fit in for "Avatar"?
Cameron: I think it's Pad 39 for the Apollo moon mission.
It's the launchpad. We're firing this big Saturn 5 rocket into the zeitgeist and if you have the fans behind you, if you have that support, it makes huge difference.
And they are going to go online and talk about it. I'm sure they already are. And it will spread laterally through a broader fan base to all these fantasy and science fiction fans.
THR: Does that make you nervous?
Cameron: Not really. And I don't mean that to sound like hubris, like we knew this was going to slam-dunk or anything like that. It's more like, I make movies for the geek in myself. I like this film. It's the shit. I really enjoy watching it. So I knew that people like that, that enjoy fantasy and science fiction, the stuff that I grew up with, and all the new stuff out there, I knew they were going to dig it.
I also knew they'd be very critical. Like there's been a lot of discussion about the Na'vi (the aliens in the film) design, why isn't it more alien, things like that. I think when they see the full film, the emotional range of the story, they'll get why the decisions were made.
Because the first person I hired was Wayne Barlowe. And Wayne Barlowe designs the trippiest aliens out there. But we had to rein back, because it's also a love story. So there were narrative considerations.
THR: Are you afraid of people comparing it to "Aliens" because you do take on this otherworldly universe?
Cameron: We riff against it. Sigourney (Weaver) plays a character that is very different from Ripley (her character in "Aliens"). She is not a warrior at all. She's very different in demeanor and in her narrative purpose. We had fun with that. In a lot of ways, it's the anti-"Aliens."
We use the term Aliens twice. Once in (alien language) Na'vi, "Faketuan," and once spoken in English towards the end of the film. Both times, they are talking about us.
THR: Is that because you feel this could be happening here? You've mentioned this is a parable.
Cameron: Really what this film ultimately does is hold a mirror to our own blighted history, where we have a culturally advanced civilization supplanting more "primitive" civilizations. Some of these civilizations and cultures have a lot more wisdom than we've shown. We just have bigger guns. We have ships that can cross oceans, we have horses and armor. And this country we're in now was taken from its indigenous owners. And it's kind of owning up to our own human history.
Science fiction is for humans by humans. We're not trying to predict what will really happen when we go to an alien planet. We're trying to make some comment about our lives that we're leading right now.
THR: This is an original movie and it's very different from the prequels and the sequels and the remakes that we see these days. You could have gone and made an "Aliens 5" but you decided to make this. How hard was that?
Cameron: It's a very difficult proposal, in our modern marketing world, to make a big picture, the kind of picture I like to make where you have resources to build cool sets and do cool effects. To bring that kind of horsepower to bear without having the assured success associated with a franchise, it's very difficult to do.
THR: Fox is taking a big leap of faith financially. Does that put pressure on you?
Cameron: It puts pressure on us about the marketing because we have to create the equivalent value of an existing brand without there being an existing brand. We have to make our own brand.
Look, I remember the first time what it was like (when) I saw the trailer for "Star Wars." I was there. And I was not alone on opening night. There were a lot of people who had camped out around the block for two days for opening night. So when people see stuff they like, they recognize it from their own dreams.
Because really that's what it is. It's recognition of something that no one has ever shown you before but is important to you at some level. When they see something they recognize as being something new and fresh and must-see, you don't need a brand. You've created it in that moment synaptically.
That's why we spent so much time on the design. We knew that every creature, every plant, everything in this movie had to fascinate. I don't know if we always succeeded but I think we got enough fascinating stuff in it.
'Avatar' toys with augmented reality - Entertainment News, Film News, Media
Thurs., Nov. 19
If you haven't heard of augmented reality, you will soon, thanks to "Avatar."
Hollywood and Madison Avenue have been quick to embrace the technology -- which launches movable 3D images or games on computer screens when an item is held up to a webcam -- as the newest must-have marketing tool to connect with consumers.
But while some studios have already introduced the technology, James Cameron's sci-fi actioner will likely be the property that makes augmented reality a household phrase.
That's because Fox, which is rolling out "Avatar" worldwide Dec. 18, has lined up McDonald's and the Coca-Cola Co. as promotional partners, and Mattel as the pic's official toymaker. All are integrating augmented reality in their products and through high-profile campaigns that tie in with the film.
The companies are each spending tens of millions to not only associate themselves with "Avatar" in unique ways, but also devote considerable time to educate consumers — from kids to adults — of what augmented reality can do. Of course, the partners will also help Fox promote "Avatar" in places around the world that the studio can't buy its way into, like stores and restaurants.
The partners need to launch an educational effort in order for parts of their campaigns to work.
"This takes you back to the days when people didn't know how to text," said Rita Drucker, senior VP of feature-film promotions at Fox. "There is a learning curve, but (the film's partners) are trying to make it as easy as possible for the consumer to understand and interact with."
McDonald's will use augmented reality to promote its Big Mac to young adults and to entice kids to request more Happy Meals through "Pandora's Quest," a series of online games that are playable, and toys that light up and move, when using a webcam.
While it's common for McDonald's to use movies to promote Happy Meals, "Avatar" marks one of the first times the company has turned to a pic to target young adults.
Coca-Cola hopes the film can promote Coke Zero -- aimed at 18- to 24-year-old males -- and has plastered AVTR (the name of the pic's military program) on 140 million cans and 8 million refrigerator packs in the U.S. alone. When held up to a webcam, a Samson helicopter takes off onscreen that can be controlled by moving the can.
And to give its toys a high-tech twist, Mattel has created a line of action figures, vehicles and alien creatures that come with an i-Tag, created by Total Immersion, that reveals special content when shown to a webcam.
Since "Avatar" is a new property, Fox needs to educate auds on the characters, creatures, vehicles and overall world that will be seen in the film. The partners will all do so through exclusive videos and animated content and background info that may not necessarily be seen onscreen when the pic unfolds.
Coke Zero's AVTR.com, for example, will include details on the AVTR program and the Pandora planet plus bios of the film's characters.
"Avatar's" alien world and the film's high-tech imagery fit with Coke Zero because the beverage's tagline is "the impossible made possible." The augmented reality offering is part of a larger overall campaign centered around the AVTR website that is all about "unlocking this world of 'Avatar,'?" said Chip York, worldwide entertainment marketing director for the Coca-Cola Co.
Fox isn't the first to introduce augmented reality to consumers.
Paramount has already integrated it on DVD packaging for "Transformers: Revenge of the Fallen" and "Star Trek," while Universal built an augmented reality-accessible garden for the "Coraline" DVD.
But by inking deals with the world's largest fast-food chain, soda company and toymaker, Fox is looking to ensure that the concept is introduced to a mass audience around the world in one big promo push for "Avatar."
Consumers will then decide whether it's here to stay.
"Avatar" will provide marketers with "a huge opportunity for us to learn how and how long consumers are interacting with it," York said."It's definitely something that's new," he added. "It has huge potential in the future of distributing new entertainment content, brand massaging and advertising. But we need to learn from it first."
In addition to McDonald's and Coke, LG Mobile and Panasonic are also global promotional partners, with the cell-phone maker using "Avatar" to introduce its new eXpo handset, which can project video and photos, while Panasonic is using TV and online ads to create more of an overall branding effort for the company's electronics products. In some markets overseas, Casio, Energizer and Schick are also pushing the pic.
None are utilizing augmented reality as part of their campaigns, however.
Edited by Georgia, 18 October 2011 - 19:11.